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Privacy policy

Lupine, Inc. "LupinePet" processes information that identifies individuals or is identifiable to individuals, which is referred to as "Personal Information." LupinePet's processing of Personal Information is governed by this Privacy Policy as well as the laws and regulations that govern our processing of Personal Information, which are referred to as "Data Privacy Laws." This Policy does not apply to LupinePet's processing of Personal Information in an employment context for its own workforce or its own employment purposes, or to the extent such processing is otherwise excluded from the scope of applicable Data Privacy Laws.

If you have any questions about this Policy or how LupinePet processes Personal Information, please contact our Privacy Officer as follows:

Dave Jensen
16 Lupine Lane Center Conway, NH 03813
603-356-7371
Email: Privacy Policy Form

Personal Information

LupinePet is a manufacturer and retailer of pet products that designs, produces, and sells pet accessories, including collars, leashes, harnesses, and related items, which are referred to as "Products". LupinePet offers the Products to individual consumers through its retail channels and to businesses, distributors, and other organizations through its wholesale and dealer programs, which are referred to as "Customers".

In the course of offering our Products and Services and conducting Operations (as defined below), we interact with a range of individuals, including individual customers; representatives, employees, and other personnel of our wholesale customers, distributors, and dealers; individuals who visit or use the LupinePet website or otherwise communicate or interact with LupinePet; and our vendors, service providers, contractors, and business partners. All individuals with whom we interact in the course of offering our Products and Services or conducting Operations are referred to as "Individuals."

In the course of offering our Products and Services and conducting Operations, LupinePet collects and processes Personal Information, including Personal Information that we have collected in the preceding 12 months.

  • Name and Contact Information. First and last name, shipping and billing addresses, phone number, email address, and other similar identifiers.
  • Order and Transaction Information. Information related to Products purchased, including order details, product selections, sizing or customization information, order history, shipping details, and transaction records.
  • Payment and Billing Information. Billing address, payment method details, and information related to invoices, charges, and payments for Products; provided that LupinePet uses a third-party payment processor and does not store or have access to such payment and billing information.
  • Dealer and Business Information. Business name, business address, contact details, account credentials, and other information provided by or about wholesale customers, distributors, and dealers.
  • Website and Device Information. Information collected through the LupinePet website and related technologies, such as IP address, browser type, device identifiers, pages visited, and interactions with the website.
  • Operations. Information LupinePet processes to conduct its business operations, including administration, accounting, finance, marketing, technology, cybersecurity, vendor management, product development, and other internal functions (collectively, "Operations").

We collect Personal Information in connection with our Products and Services from a variety of sources, including: (1) when you place an order, create an account, submit information through our website, or otherwise purchase or inquire about our Products; (2) when you contact us, request support, submit warranty or guarantee claims, or otherwise communicate or interact with LupinePet; (3) when you visit or use our website or other online services; and (4) from our wholesale customers, distributors, dealers, service providers, and other third parties in connection with our Products and Services.

If you provide Personal Information to LupinePet about any Individual other than yourself, we ask and expect that you have the authority to do so or consent to do so from that Individual.

Sensitive Personal Information and Information about Children

In connection with the Products and Services, LupinePet does not intentionally collect or process sensitive categories of Personal Information, including information relating to race, ethnicity, national origin, citizenship or immigration status, sex, gender identity or expression, sexual orientation, religion or religious belief, union membership, or veteran status (collectively, "Sensitive Personal Information"). For purposes of this Policy, Sensitive Personal Information is a sub-category of Personal Information. LupinePet does not knowingly collect Personal Information from children, and the Products are not directed to minors. To the extent LupinePet receives Sensitive Personal Information, whether intentionally or otherwise, LupinePet reserves the right to delete or limit the use of such information in its discretion and as permitted by law.

Purposes and Bases for Processing Personal Information

In the course of offering our Products and Services and conducting Operations, LupinePet processes Personal Information for a variety of purposes. The following describes the primary purposes for which we process Personal Information.

  • Consent and Direction. Based on consent and direction given to us by Customers, Individuals, and third parties about whom Personal Information pertains or who otherwise have authority or consent to provide such consent or direction.
  • Provide Products and Services. Activities related to providing Products and Services to or for Customers, and improving the Products and Services that we offer and provide.
  • Business Relationships. Interact with Customers, Individuals, and third parties with respect to LupinePet's or their business activities and interests.
  • Compliance, safety, claims, and website. To comply with applicable laws and regulations, including Data Privacy Laws; to ensure safety and protect LupinePet, our personnel, Customers, Individuals, third parties, and LupinePet's physical facilities and technology systems; to establish, enforce, and exercise our rights and defend against claims; and to monitor, develop and maintain the operation, security and integrity of our website and technology systems.
  • Operations. Activities related to LupinePet's Operations, including business, operational, financial, technological, and other activities that are or should be reasonably aligned with the expectations of Individuals, reasonably anticipated based on your relationship with LupinePet, or otherwise compatible with the Processing of Personal Information and Sensitive Personal Information in furtherance of providing the Products and Services.

Disclosure of Personal Information

LupinePet may disclose Personal Information under the following circumstances.

  • Consent and Direction. Based on consent and direction given to us by Customers, Individuals and third parties about whom the Personal Information pertains or who otherwise have authority or consent to provide such consent or direction.
  • Provide Products and Services. As necessary or appropriate to provide Products and Services to or for Customers.
  • Agents of Customers, Individuals and LupinePet. To owners, shareholders, members, managers, directors, officers, employees, associates, contractors, customers, vendors, service providers, agents, representatives, insurers, and attorneys of LupinePet, Customers or Individuals as necessary or appropriate to provide Products and Services to Customers or support our Operations.
  • Compliance, safety, claims and legal process. To comply with applicable laws and regulations, including Data Privacy Laws; to ensure safety and protect LupinePet, our personnel, Customers, Individuals, third parties, and LupinePet's physical facilities and technology systems; to establish, enforce, and exercise our rights and defend against claims; and to comply with a valid subpoena or other legal process or lawful request by governmental, regulatory, and law enforcement authorities.
  • Business Transfers. In anticipation of or the course of an acquisition, merger, consolidation, restructuring, sale of ownership interests, assets or both, or other such corporate change.

Privacy Rights

Depending on the Personal Information LupinePet processes about an Individual, and the manner in which we process such Personal Information, an Individual may have the following rights with respect to our processing of Personal Information about that Individual.

  • Scope of Processing. Disclosure about how we process Personal Information, the categories of Personal Information we process, and the categories of sources from which such Personal Information was obtained.
  • Access. Access or receipt of a copy of Personal Information, including (if appropriate) in a portable, machine-readable, and commonly used format.
  • Correction. Rectify or correct inaccurate or incomplete Personal Information.
  • Deletion. Deletion or erasure of Personal Information.
  • Withdraw Consent. Withdraw consent if we rely on consent as a basis for processing Personal Information, provided that such withdrawal will not affect the lawfulness of our processing of Personal Information before such withdrawal or the continued processing of it after withdrawal for a purpose or basis other than consent.
  • Selling, Profiling, and Targeted Advertising. Disclosure about whether LupinePet sells, shares, trades, exchanges, or brokers Personal Information with or to a third party for the purpose of that or any other third party using the Personal Information to market on their own behalf, which is referred to as "Selling"; disclosure about whether LupinePet uses automated decision making to evaluate, analyze or predict personal aspects related to an individual's economic situation, health, personal preferences, interests, reliability, behavior, location, or movements, which is referred to as "Profiling"; disclosure about whether LupinePet targets advertising to individuals based on their activities on unaffiliated third party websites, which is referred to as "Targeted Advertising"; and to object or opt-out of such Selling, Profiling and Targeted Advertising.

To make a request concerning these rights, please complete and submit the Privacy Rights Request Form on our website. LupinePet will respond to all complete requests within 45 days, subject to extension of that period. Also, there may be a delay in processing a request while we verify that the request is valid and originates from a person authorized to make it.

There may be valid reasons that require or permit us to decline to honor a request, in whole or in part, including legal and regulatory requirements to retain and process certain information or the need to verify the request. In addition, honoring certain requests may limit or prevent us from providing Products and Services to the Individual about whom the request is made. In such cases, we will notify you in writing within forty-five (45) days, subject to any permitted extension of that period. You may also contact our Privacy Officer for information about or assistance with these situations.

LupinePet will not discriminate against an Individual for exercising these rights or any other rights under Data Privacy Laws, including by not denying Products and Services to that Individual, not providing a different level or quality of Products and Services to that Individual, and not suggesting that Individual will receive a different level or quality of Products and Services.

Selling, Profiling, and Targeted Advertising

LupinePet does not engage in Selling, Profiling, or Targeted Advertising, except with respect to tracking technologies as discussed below.

Website, Cookies, Tracking Technology, and Third Party Tools

LupinePet may collect and generate information about you when you interact with our website, which may include name and contact information (as described above), information about the device you use to interact with our website, and information about your interaction with our website (such as content you view, features you access, sites you view immediately before and after you access our website, content you view on our website, search terms you use on our website, and content in which you have indicated interest).

When you visit LupinePet's website, we may place a cookie (a text file containing a randomly assigned number) or a similar technology on your device so we have the ability to customize the look and feel of the website for you. Cookies remember information about you, your preferences, and your device for a better user experience when visiting the website. Using cookies, we may also collect other information about your use of the website, including your Internet Protocol or IP address, username, session, browser, web pages you view and referring web pages, when you access the website, and general online behavior for performance and marketing purposes.

LupinePet may use third-party analytics tracking technologies and tools to collect information about how you use our website, such as the frequency of visits, pages viewed, traffic data, location, referring and exit pages, and error information. These tools may also collect device-specific data, including your IP address, operating system, browser type, and Internet connection details. These tools examine website activities to prepare usage reports, and this information helps us improve our website and enhance user experience. Tracking information will be shared with the third-party analytics provider, which may use that information for its own purposes, potentially including marketing or advertising. While the tracking information we collect through such tools is not sufficient on its own for LupinePet to identify you, the third-party analytics provider may be able to combine it with other data it has to identify you.

If you would like to limit the ability of cookies or tracking technologies and tools to track your activity on our website, you can either configure your preferences for cookie settings on our website, or disable cookies in your Internet browser settings, although doing so may impact the performance and effectiveness of our website or other websites.

LupinePet may use third party tools to provide Products and Services and for other purposes, and our website may contain links to third party websites. We have no control over the policies and practices of such third-party tools and websites. Please review the applicable policies of such third parties for information regarding their processing of Personal Information.

Duration of Retention

Because the Products and Services that LupinePet provides vary, the length of time we retain Personal Information also varies, depending on factors such as the nature of the Products purchased, the duration of our relationship with the customer or dealer, and the type of Personal Information involved. LupinePet retains Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including to process orders, provide customer support, manage dealer relationships, and comply with legal, tax, accounting, or other regulatory requirements, unless a longer retention period is required or permitted by law.

Automated Decision Making

LupinePet does not use automated decision making or profiling in the Processing of Personal Information, and does not make decisions that affect you based on automated decision making or profiling using Personal Information.

Changes to Policy

LupinePet reserves the right to change or amend this Policy at any time and for any reason.

Questions or Concerns

For questions or concerns, please contact our Privacy Officer as follows:

Name: Dave Jensen
Address: 16 Lupine Lane Center Conway, NH 03813
Phone: 603-356-7371
Email: Privacy Policy Form

Last Updated: 4/2/26